Case Studies
I invite you to review the following case studies, divided into different categories:
Consultants | Food | Artists | Non-profits | Builders & Trades.
Expertise, Elevated
For consultants, coaches, and specialists, a website is more than a digital brochure—it's a tool for establishing credibility and positioning as an expert. Each professional serves a unique audience, so websites must be designed to speak directly to their ideal clients.
The goal is to build trust through clear messaging, professional design, and strategic content. This highlights expertise and encourages actions like scheduling consultations or making contact.
Tailoring content and design to each industry ensures visitors find what they need and feel confident reaching out, creating opportunities for meaningful client connections.
“From the beginning of our work, Caroline made excellent suggestions and kept me focused and on schedule with my part of the work. Her creativity and understanding of how to convey a message visually is exceptional. Before we got started, this project was daunting to me, but with Caroline’s guidance and equanimity the process was very doable and engaging. I would recommend her to anyone who’s looking for a polished design that’s on brand and clearly communicates their vision.”
– Jennifer Calder, Money Mindset Consulting
A Feast for the Eyes
For food brands and local markets, it’s about connection, trust, and taste appeal. Through vibrant photography and storytelling, we helped two local markets and a food producer bring their brands to life, inviting customers to engage and purchase confidently.
From headshots to action and product photography, each visual element shaped the brand’s story. Paired with narratives about mission and values, these businesses strengthened customer loyalty and stood out in a crowded market.
The result? Websites and marketing materials that showcase products and create an emotional connection, making the shopping experience personal and memorable.
“The website looks great! Thanks for all your time and effort on this! We're very happy with it all.”
– Mike Cosco, Putney General Store
Artist Websites
Artists pour passion into their work, and their websites should reflect that creativity. I’ve helped many artists create websites that go beyond showcasing their style, solving pain points and building authentic online presences.
These artists initially had simple galleries, but the sites lacked story and connection. My approach reshaped them into dynamic spaces where visitors could experience the artist’s journey and process.
With thoughtful design and strategic storytelling, these websites became immersive experiences that reflect each artist’s unique voice, making it easier for clients and collaborators to connect.
“Caroline was incredibly helpful in designing and rebuilding my website. Anyone who’s thinking of building a websiite would be weise to have Caroline take care of it for you”
– Frank S., Green House Pottery
“Caroline recently completed my image laden website for my art business. Having an extremely large inventory system, she approached it without fear. Not only did she create something that was modern compared to my previous site, she gave me the tools and tutorials to continue updating and adding to the site independently. Caroline is very hands on, helpful with design concepts, and punctual with deadlines!
– Casey Blanchard, Fine Artist
Clear Message, Stronger Mission: Websites for Non-Profits
For non-profits, a website is a vital tool for connecting with both those they serve and their donors. It must clearly communicate the mission, offer easy access to services, and demonstrate impact to build trust.
A well-structured non-profit website must serve multiple audiences—clients finding resources, and donors or volunteers understanding the impact and how to contribute. Thoughtful design, storytelling, and clear calls to action help guide each visitor.
Non-profits also face unique challenges, so we create websites that are engaging, easy to update, scalable, and accessible, ensuring long-term sustainability.
“The Vermont Rural Education Collaborative had an entire website redesign facilitate by Caroline. She was responsive to our needs and helped us establish a vision for how we present our organization. There was a well-defined timeline with roles and responsibilities that made it clear how we present our organization. I found Caroline to be very creative and knowledgeable about both the presentation and functionality of web design. She was great to work with through the entire process and we are super pleased with our final product.”
- John Castle, Executive Director, Vermont Rural Education Collaborative
Building with Purpose
A well-crafted website is a powerful tool for builders and tradespeople, showcasing craftsmanship, services, and building trust with potential clients.
High-quality project galleries and case studies inspire confidence, but the story behind the company is just as important. Team profiles, company values, and a commitment to quality help establish credibility and build long-term relationships.
With clear messaging, strong visuals, and open communication, these websites not only highlight past work but create future opportunities.
“From the very start, Caroline took the time to understand my vision and needs, and the final result exceeded my expectations in every way. The website design is not only visually stunning but also incredibly user-friendly. Caroline has a wonderful talent for combining aesthetics with functionality, which has made it easy for my clients to navigate and find the information they need. I've already received numerous compliments from my clients about how professional and modern my website looks!”
– Aldin Konjuhovac, BroadPeak Electric